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Ecommerce Braintrust

Jul 24, 2018

This week on the Ecommerce Braintrust podcast is all about software ecosystems on Amazon - a really interesting topic for sellers. Although there is a lot going on with Amazon Seller Central at the moment, the platform is still not easy to navigate and lacks a number of the features that many of the third-party software providers have developed lately. Some of the newer third-party software on the market interprets data, makes it user-friendly, and presents it in a way that's appealing to the user. Today we talk to Chad Rubin, one of the founders of Skubana, “the operating system of commerce”. Chad explains how this multi-channel inventory management system has really exploded in the last few years and has become incredibly helpful to the entire merchant ecosystem.

Have you ever wondered how Amazon, with so much data and so many reference points, manages everything? Having a software system that can cope with all of it is vital, so Chad, with the help of a developer, created Skubana around the problems that he experienced as a Top 250 Amazon Seller. On the show today, Chad explains how Skubana can really help to alleviate many of the pain points that Amazon sellers experience, and he also talks about the future of Amazon software and what merchants can expect it to look like, going forward.


  • Chad talks about the birth of Skubana and he explains the problems that it solves for brands.
  • The type of company that Skubana is best suited for.
  • Why Amazon approached Skubana to partner with them.      
  • Chad's experience in the Amazon app store.
  • What Amazon has been like to work with, as a partner.
  • The extent to which Chad thinks that Amazon will rely on third-party software developers to empower their sellers.
  • The Amazon repricing tool is a very basic one.
  • Some of the current tech gaps that Chad sees with selling on Amazon.
  • The tech gaps that Amazon may try to fill with third-party vendors.
  • Small features that Amazon adds to help other sellers to level up.
  • Chad's thoughts, as a software developer, about why vendors are continuously ignored.
  • How Skubana supports both 1P and 3P sellers simultaneously.
  • What has been seen at Skubana around the adoption of seller fulfilled prime.


Skubana's Website
Chad's Email:
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