Feb 11, 2020
Now is a very good time to be an Amazon advertising professional. According to research firm Cowen, the Amazon platform is set to make $17.6 billion dollars from advertising this year, up 36% increase from 2019, and $46.6 billion by 2025. Today, Rachel Street, a colleague from Bobsled Marketing, joined us to talk about Amazon's Demand-Side Platform (DSP). She explains what DSP is, she talks about its pros and cons, and she describes the way that it fits into the paid search advertising framework.
Rachel has been a PPC Manager at Bobsled for almost two years now. For the past six years, her focus has been almost exclusively on Amazon, ranging from A-Z management to content, and optimization. In recent years, she has been paying particular attention to advertising and developing her skills and expertise in PPC and SEO. For the last two years, she has been working with Amazon's DSP.
Tune in today, to find out more!
Learn more about Amazon DSP
Connect with Kiri Masters
Connect with Rachel Street